A pioneer in eco-conscious design and a leader in green marketing, Cardboardesign is a company that makes furniture and home accessories out of recycled honeycomb cardboard. In partnership with an advertising agency, Cardboardesign created a promotional campaign entitled ‘The Cardboard Speaks.’ Cardboardesign developed a series of cardboard thought bubbles, which all had witty phrases like, “One man’s trash is another man’s stylish, contemporary coffee table.” These signs were then placed into stacks of cardboard that had been set out onto New York City streets for recycling.

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Post tags: Cardboard Design, cardboard home accessories, eco activism, environmental activism, green advertising campaign, guerilla marketing, recycled cardboard furniture, Recycled Materials, reduce waste campaign