On your wrist. In a moment I’ll get to the main function of this bracelet - but first: when you get an email, you get a notification of it on the bottom of the display. That’s it. Just like a beeper.

Also, the main function of this bracelet is to be a watch that appears to be a simple bangle, where in fact, when you run your finger through the hole, the time is displayed. Wowie!

I wonder if you, the watchmaking community, takes this as a super big major insult to your craft? Is part of designing a wristwatch making it appealing to the eye? Is there a need for an alternative?

“Technology is cyclical!” -Dennis Duffy

Designers: Andy Kurovets